Enrich dehydrated hair with an intense therapy masque. This rich creamy treatment is infused with Jamaican Black Castor Oil, Vitamin C & Vitamin E to moisturize, detangle and provide shine to your curls and coils. This formula is built for deep conditioning & long-lasting hydration to restore and repair your hair & scalp health. Use to soften hair, ease combing and treat breakage, split ends, and dry scalp. Directions: As I Am JBCO Moisturizing Masque is an intensive conditioner. Apply a generous amount to hair strands working the product in from root to tip. Leave on for 15-20 minutes. Rinse thoroughly. Directions For Deep Treatment : Distribute masque throughout hair. Put on a plastic cap. Leave on 15-20 minutes under a hooded dryer. Dampen hair if it gets too dry. Remove cap, carefully detangle, and rinse thoroughly.