Replenish the look of your curly hair, with the As I Am Born Curly Curl Defining Jelly Soft Hold. The lightweight formula absorbs fast, avoiding the risk of any heavy, sticky build-up being left behind. Achieve the look of long-lasting definition, as the luxurious jelly helps to promote natural curl formation, encouraging optimum volume and bounce. Versatile and smooth, the jelly helps to detangle and minimise the appearance of frizz, while also reducing the chance of flaking. A boost of Argan Oil drenches your tresses in moisture, locking it in for long-lasting, touchable softness.