Aunt Jackies Heads Up Moisturizing and Softening Shampoo is a gentle and effective shampoo that helps to cleanse and soften without stripping youthful hair of its natural oils. No sulfates that dry and strip hair. Made with Coconut Oil, Shea Butter and Extra Virgin Olive Oil. It replenishes moisture and softens hard-to-manage hair. Gently, yet thoroughly cleanses hair with a luscious lather. Directions : Wet hair and massage a small amount into hair, working into lather. Do not rub vigorously. Gently shampoo scalp and hair. Rinse thoroughly and repeat. During final rinse, make sure all traces of shampoo have been removed.